Organization Development Essay Example for Free

Organization Development Essay Organization Development is a type of strategy wherein the underlying goals and principles is to increase the effectiveness of a certain company or organization, so that it will be able to compete with other companies, regarding its performance and outputs. It is through carefully planned moves and actions that these goals are met, since attaining it requires careful planning and mastery. This is usually through the efforts of the head or the leader of the organization. It is a totality of the organization’s policies and procedures in order to attain a certain goal. Organization Development is a planned action since it looks at it and deals with it as a long range approach so as to improve the organizations turnouts; its outputs and performances. It is considered to be organization-wide since it focuses on the total system. It is also a system that is managed and taken-care of from the top, from the heads of the organization, wherein it is being modeled properly so that it will achieve its long term goals. Ownership from workers of the organization could also be a buy-in. The effectiveness and the health of the organization are also being considered by Organization Development because it is its main goal, to achieve an improvement, something concrete wherein they could base their performances in the future. It is also about planned interventions, wherein Organization Development calls for the interference and involvement of the people so that it could achieve permanent changes in the whole aspect of the organization. Also, Organization Development uses or utilizes the concept of behavioral-science knowledge, wherein it combines research and experience so that it will understand or take the view of the people themselves in the case of business systems, and other interactions. The article by Padraig Healy shows how Organization Development was applied in the Public Sector, considering the various important approaches so that it will be successful. One is the performance of the workers, wherein most of the employed people are the natives of their place, wherein the quality of work done is substandard. In order to solve this problem, rigorous training has been done in order to improve the quality of work, thus increasing the outputs and the level of performance from the workers. In this part, training is considered to be a series of events, wherein it includes various workshops, seminars and study visits. It is comparably different than just adjusting the knowledge and skills of the employees in order to meet the demands of the organization, since it is a change being observed in a time bound manner. Training people is an investment that would really require time and money, and it is obviously a luxury that most developed countries could achieve. The theory and practice of development is not necessarily rooted to the concept of development studies, as well as the practice of development itself. Considering the local situation, the organization development done in the public sector is basically a show of their approach on the problems of development itself, may be a product of rigorous planning and visualizing of the situation. There is also a need for CEOs of councils that will be able to own problems and their causes, since the organization they grew up to was associated with weak organizational systems, wherein the CEOs are expected to manage. There is also an increasing need to have key policy makers and heads that will be able to reexamine the important roles at play, wherein it is usually at the district level. The concept of change is given great importance, emphasizing it all throughout the organization. Organization Development is very important at the public sector level because it deals with various concerns, including human resources, changing the nature of the workplace, global markets and the accelerated rate of change. In the aspect of human resources, we take in consideration the most important player in the organization, the people who does the work. They are seen to be a large fraction of the costs of doing business, wherein they may spell success or failure for the organization. The last consideration would be the accelerated rate of change, wherein we are taking an approach that embraces open systems. Through this approach, we are able to identify certain competitions, local or international, competing for human resource or the people, capital, physical resources and information. The weakness shown by the Organization Development is the concern about short term effectiveness. The real effect or outcome of Organization Development is evident especially during a longer period of time, and if it is done in a shorter period of time, the results would probably not be good. But for long-term organizations, Organization Development is really essential. With time as the capital, it is a good investment so that you could achieve the success that the organization aims for. Conclusion This article is essential in the field of Organization Development because it showed the various factors that are at play in the organization and how it really affects it. Organization Development is not a simple term that requires the training of leaders, the careful planning of things, the setting of goals, and other concepts that usually come in our minds. It is the interplay of all the factors that play a role in running an organization. It is a totality of all the efforts that is exerted starting from the working groups, to division heads, to the organization leaders. What is Organizational Development? When we talk about Organizational Development, we are pertaining to a course of action done to a certain organization or work group so that it will be able to attain a certain level of effectiveness, so as increasing its efficiency as well. Organizational Development pertains to the careful planning and management of the organization, thus requiring the expertise and experience of a good leader, a head that will elicit change for the good of the group. It is also a well planned course of action, wherein every aspect necessary for the development is being thought of, to the extent that every problem that could be encountered is solved before it even arises. It is all done to promote the health and success of the organization, and to solve the current problems it is and will be facing in this globally competitive world. This entails investing on things that could lead to an increase in the effectiveness and productivity of the organization and that includes good leaders, expert workers, and good working conditions. That is why it is considered to be a concerted effort not only from the leaders, but also from the workers. It is a totality of the organizations effort in order to attain excellence. The Case of Petroleum Development Oman. Petroleum Development Oman (PDO) is considered to be the biggest oil explorer and producer in Oman. It is a national company that has the biggest share in the country’s oil production, accounting to about 90% of Oman’s crude oil and almost all of the country’s natural gas supply. PDO can be considered as a large organization, wherein other companies share in its interests, not only the country of Oman. But analyzing the situation, could we see clearly whether Organization Development is being applied in the case of a multinational company like Petroleum Development Oman? Looking closely at what Organization Development has to offer to PDO, the notion of an organization is said to be a conglomeration of efforts from two or more people which are working together towards a common goal, and that is usually the issue of productivity and effectiveness. On the other hand, development is said to be the actual goal of the organization, and that is moving towards being effective as the time goes by and meeting all the goals that you have set. It is a set course towards the increase in productivity, efficiency and improved quality of products or services that the company or organization offers. On the Case of Petroleum Development Oman, it is managed and owned by separate entities which include the Government of Oman, having a 60% share of interest, Royal Dutch Shell which has a 34% interest, Total, who poses a 4% share of interest and Partex who has a 2% interest. Because of this, the leadership and management is not fully unified, so as to say that this factor poses an important effect in the case of PDO’s Organization Development. First off, Organization Development could help in the renewal process that PDO could encounter when it focuses on the efficiency and collaboration of the administration. When we talk about efficiency, it is undeniable that many organizations lack on this aspect and they just supplement this deficiency with a large number of the working force, thus putting strength in numbers. Culture also plays a role in this set-up, where work teams could work efficiently if they are under a certain condition of the people that will be in the work group. This is where OD comes into the scene. Leadership When it comes to the concept of leadership, the case of Petroleum Development Oman doesn’t seem any different as compared to that of other multinational organizations. PDO is headed by various leaders, since there are a lot of people holding a spot in the organization. The big part of the company is held by the government and other organizations hold the other remaining parts. These leaders dictate that will run the organization will run. Unified or not, they are still the ones that handle the business, since they have the power to cease supplying a large part of the country. The transformation of the country depends on how these leaders would go about with their tasks in hand. There are a lot of changes that an organization undergoes, especially for the bank owners who are particular with what they are getting into. Major organizational change occurs, for example, wherein an organization changes its general strategy for achievement, adds or deletes a major section or practice, and/or wants to transform the very nature by wherein it operates. It also occurs when an organization advances through various life cycles, just like people must successfully evolve through life cycles. For organizations to develop, they often must undergo important major changes at certain varying points in their development. Thats why the topic of organizational change and development has become widespread in communications about business, organizations, leadership and management. Leaders, managers, and company heads, the people who has control of the establishment itself, continually make labors to achieve successful and noteworthy change its inherent in their jobs. Some are very good at this aspect, wherein they excel at almost any aspect of leadership, while others continually resist and fail. There are many schools with educational programs about organizations, business, leadership and management, schools which train hard these budding personalities with leadership qualities. Unfortunately, there still are not sufficient schools with programs about how to investigate groups, identify critically important priorities to address (such as systemic troubles or thrilling visions for amendments) and then embark on successful and noteworthy change to address those priorities. To really get a grasp of what organizational change is and start guiding thriving change efforts, the change mediator should have at least a wide acceptance and understanding of the context of the change effort. This includes understanding the basic systems and structures in organizations, including their typical terms and roles. This requirement applies to the understanding of leadership and management of the organizations, as well. The following links (broadly reviewed in the following order) might be helpful to establish some sense about organizations, and their leadership and management. Organizational change should not be conducted for the sake of change. Organizational change efforts should be geared to improve the performance of organizations and the people in those organizations. Therefore, its useful to have some understanding of what is meant by performance and the various methods to manage performance in organizations. The past few decades have seen an explosion in the number of very useful tools to help change agents to effectively explore, understand and communicate about organizations, as well as to guide successful change in those organizations. Tools from systems theory and systems thinking especially are a major breakthrough. Even if the change agent is not an expert about systems theory and thinking, even a basic understanding can cultivate an entire new way of working. Nowadays, with the complex challenges faced by organizations and the broad diversity of values, perspectives and opinions among the members of those organizations, its vital that change agents work from a strong set of principles to ensure they operate in a highly effective and ethical manner. There are different overall types of organizational change, including planned versus unplanned, organization-wide versus change primarily to one part of the organization, incremental (slow, gradual change) versus transformational (radical, fundamental), etc.. Knowing which types of change you are doing helps all participants to retain scope and perspective during the many complexities and frequent frustrations during change. Group Collaboration A typical planned, systemic (and systematic) organizational development process often follows an overall action research approach (as described below). Note that the more collaborative you are in working with members of the organization during the following process, the more likely the success of your overall change effort. Clarifying Expectations and Roles for Change Process This phase is sometimes called the Contracting and/or Entry phase. This phase is usually where the relationship between you (the initial change agent) and your client starts, whether you are an external or internal consultant. Experts assert that this phase is one of the most if not the most important phases in the organizational change process. Activities during this stage form the foundation for successful organizational change. Joint Discovery to Identify Priorities for Change The more collaborative the change agent is in working with members of the clients organization, the more likely that the change effort will be successful. Whether you are an external or internal change agent in this project, you and your client will work together during this phase to understand more about the overall priority of the change effort and how you all can effectively address it. It might be a major problem in the organization or an exciting vision to achieve. Other times, the effort is more extensive, for example, evaluating an entire organization and developing a complete plan for change. The nature of discovery also depends on the philosophy of the change agent and client. For example, subscribers to the philosophy of Appreciative Inquiry (referenced above) might conduct discovery, not by digging into the number and causes of problems in the organization, but by conducting interviews to disover the visions and wishes of people in the organization. Sometimes, people minimize the importance of or altogether skip this critical discovery phase, and start change management by articulating an ambitious and comprehensive vision for change. Many would argue that it is unethical to initiate a project for organizational change without fully examining (or discovering) the current situation in the clients organization. Focusing most of the change efforts on achieving a robust vision, without at least some careful discovery, often can be harmful to your clients organization because your project can end up dealing with symptoms of any current issues, rather than the root causes. Also, the project could end up pushing an exciting vision that, while initially inspiring and motivating to many, could be completely unrealistic to achieve especially if the organization already has many current, major issues to address.

Sports For African Americans History Essay

Sports For African Americans History Essay Firstly, Negro Leagues were one of the most dominated African American sports during the 1800s and 1900s. Negro Leagues was where blacks could come and play professional organized baseball. For example in 1883 Moses Fleetwood Fleet Walker became the first Negro major leaguer catcher for the minor league (associated with Negro League) Toledo Blue Stockings. Moses made a major impact on baseball, his impact organized the first Negro League in 1887. It didnt go so well because it only lasted a week. In 1885 around the time of the first Negro League the very first all black pro team was the NY Cuban Giants. They also became the first all black team to receive a salary. Some African Americans tried to play baseball for international league teams but in July (of 1887) the league banned future contracts with black players. The first successful organized Negro League was established on February 13, 1920 at a YMCA in Kansas City, Missouri. Edward H. Bolden who was chairman of the Negro Leagues at the time wanted to expand baseball games to the east. So three years after the founding of the National Negro Leagues, the Eastern Colored League was formed on December 16, 1923. By then the next year (1924) the first Negro World Series was between the Kansas City Monarchs and the Hillsdale Clubs. National Negro League had member teams in the South and Midwest that were successful until 1931. Since racial discrimination was heavy white players didnt like the success of the Negro Leagues, so when the East West Negro League was formed it ended before the season ended. The Negro Southern League was the only black pro league to survive the 1932 season. After that downfall a second National Negro League (1933) was formed and was the only black operating team until 1937. Also in 1937 the South and Midwest formed the Negro American League. The best Negro Team was considered to be the Pittsburgh Crawfords. The Negro Leagues came to an end in 1952, so then the MLB (Major League Baseball) came around and then history was once again made. An African American named Jackie Robinson was the first African American to be inducted into Major League Baseball in 1947. Robinson was the first black to participate in the major leagues for the Brooklyn Dodgers. Robinson was hand selected by President Branch Rickey and the Dodger Organization. During the 1950s once again racial discrimination was mega heavy, but Robinson promised Rickey he wouldnt let it get to him. Robinson had an outstanding season, shocking baseball athletes white and black. Robinson dominated baseball from the time he got into the MLB until the time he retired. Even when Robinson retired he still to this day has a major impact on baseball. Know his life impacted others Robinson made a comment stating A life is not important, except in the impact it has on other lives. Jackie Robinson retired from baseball on January 5, 1957, Robin son made history by becoming the first African American to ever be inducted into the National Baseball Hall of Fame in 1962. Negro League baseball and Major League Baseball had history made during its era and had some pretty shocking moments. For example in 1948 Satchel Paige became the first black player all-time oldest rookie at the age of 42. During an interview Paige made a comment to other about his ageà ¢Ã¢â€š ¬Ã‚ ¦Age is a case of mind over matter. If you dont mind, it dont matter. Also the Cleveland Buckeyes signed the first white player Edde Klepp to play in the Negro Leagues. Over the years of the Negro Leagues eleven inter-league black World Series were held. Currently there are eighteen Negro League players in the Hall of Fame. Furthermore in 1997 all of MLB saluted Jackie Robinson (on the 50th Anniversary of his breaking the color barrier) and permanently retired his number 42 from the game of baseball. Football was also a very difficult sport for African Americans to try and play in. Around the 1800s American Football League (AFL) was where African Americans could come and play football. The AFL recruited black players who were ignored by the NFL. The NFL was predominately white players who didnt like the fact that African Americans had their own league. AFL and the NFL quickly became rivals and often played each other. College football (where a lot of African Americans played football) was a lot more popular than the NFL during the 1800s. Eventually in the 1900s black were being drafted into the NFL. The first African Americans to become inducted into the NFL were Fritz Pollard and Bobby Marshall in 1920. Around the 1920s football started gaining a lot of popularity because of blacks being drafted. Not only was Fritz Pollard one of the first African Americans to play in the NFL he was the first black coach (NFL) in 1921. Even when blacks were drafted into the NFL, they received poor equipment and low salary caps. Along with poor treatment black athletes werent allowed to play intelligent positions like quarterback, center, or not ever tight end. The NFL team Redskins didnt even sign any black athletes until the threat of the Civil Rights movement. Furthermore black football players were benched even when drafted onto an NFL team. The NFL during the 1920s only started letting black football players play the speed positions, like running back and or defensive tackle. After 1926 all African American football players started disappearing (basically had their contract suspended) from the NFL. Another black football player wasnt drafted into the NFL until 1952. There was still one problem at hand, in 1960 through 1962 the AFL averaged 17% more African American football players than the NFL. Eventually the NFL merged with AFL in 1970, making the NFL average more than 30% black athletes. In the near 2000s up until now more and more African American athletes are being drafted into the NFL. Then came the National Basketball League (NBL) which started in 1937 and (along with pro football) was at the time dominated by white players. Also the NBL only started out with only thirteen teams. NBL at the time didnt really receive much attention by audiences around the U.S. So in 1942 the NBL integrated, and started offering opportunities for African Americans to start playing basketball. Up to ten black players were signed to two NBL teams to start their careers. During the 1942-1943 season the two NBL teams that signed African Americans were the Toledo Jim White Chevrolets and Chicago Studebakers. Those two teams immediately started filling the rosters with African Americans athletes. Of course a lot of white players didnt like the fact that black players were being signed into the league, but they had to deal with it. The signing of African Americans brought a little more attention to the NBL. To bring even more attention to the NBL they merged with the NBA in 1949. Right before NBL merged with NBA some teams started changing their names entering into this new league. The Minneapolis Lakers changed their names to the Los Angeles Lakers, the Rochester Royals changed their names to the Sacramento Kings, and Fort Wayne Zollner Pistons changed their names to the Detroit Pistons. The NBL came to an end in 1949 the league had a total of 38 teams, the last championship team of the NBL was the Anderson Packers (1948-49 season). In the end sports for African Americans were still difficult to compete in, sports in general had its bad times and hall of fame times. After years went by more and more African Americans are able to compete in professional sports. Sports in the 1800s and 1900s where dramatic and intense for all athletes alike. From having poor equipment to merging with other franchises, and allowing other races to compete in professional sports. A dynamite of history was made during those time periods (1800s and 1900s) and the legend within sports still lives on even till this day.

The Childs Upbringing in Superman and New Snowsuit :: Superman Paula Brown Literature Essays

The Child's Upbringing in Superman and New Snowsuit Narrator aged about ten (5th grade). American. Father seems to be dead (Otto). Uncle Frank a father figure -talks to her in a friendly, understanding way. Family seem comfortably off (linen table cloth, silver). Home a warm, friendly, secure place - goes to it to escape the other children. But war is beginning, so an unsettling time for a child, particularly one whose father is dead and whose uncle (whom she admires and likes - identifies him with Superman) is being drafted into the forces. Mother keeps quite a close eye on her - checks on what the film is that the children are going to see (Snow White) before allowing girl to go. Child imaginative and sensitive - plays imaginative games, vomits after seeing film about Japanese at war and has nightmares afterwards. Seems something of a loner - does not join in games played by big groups at school - instead plays with one 'bookish' boy and another who is an outsider. Invited to Paula's party only because 'it was for all the children in the block'. Paula invites her to play tag only because 'we need someone else' Paula picks on her quite unfairly because she wants someone to blame for her spoilt snowsuit. The other children join in, so girl feels isolated. Feels safe at home but when Mr. Sterling comes to tell about the damage, her mother says, 'Why didn't you tell me that you pushed Paula in the mud?' The girl is not asked what happened first, so feels that her mother is believing the lie without hearing her side of the story. Uncle Frank comes to her room in a friendly, understanding way, but by then the girl is feeling miserable and is unable to say what happened in a natural way. When Uncle Frank says they will pay for a new suit anyway, she probably feels that even he does not believe her. This episode, plus the war and probably her father's death, changed the girl's life for ever - she grew up and the world seemed a gloomier place (final paragraph). Kiss Miss Carol =============== Joli is completely different to the girl in the first story. Although he was born in England, his family are immigrants from Bangladesh. His father does not really fit in - he speaks Bengali to the boy, wears traditional clothing (unlike the children even of some other immigrant families). He has his own religion and village life at home is still so important to him that he sends his elder son home to sort out a dispute. The Child's Upbringing in Superman and New Snowsuit :: Superman Paula Brown Literature Essays The Child's Upbringing in Superman and New Snowsuit Narrator aged about ten (5th grade). American. Father seems to be dead (Otto). Uncle Frank a father figure -talks to her in a friendly, understanding way. Family seem comfortably off (linen table cloth, silver). Home a warm, friendly, secure place - goes to it to escape the other children. But war is beginning, so an unsettling time for a child, particularly one whose father is dead and whose uncle (whom she admires and likes - identifies him with Superman) is being drafted into the forces. Mother keeps quite a close eye on her - checks on what the film is that the children are going to see (Snow White) before allowing girl to go. Child imaginative and sensitive - plays imaginative games, vomits after seeing film about Japanese at war and has nightmares afterwards. Seems something of a loner - does not join in games played by big groups at school - instead plays with one 'bookish' boy and another who is an outsider. Invited to Paula's party only because 'it was for all the children in the block'. Paula invites her to play tag only because 'we need someone else' Paula picks on her quite unfairly because she wants someone to blame for her spoilt snowsuit. The other children join in, so girl feels isolated. Feels safe at home but when Mr. Sterling comes to tell about the damage, her mother says, 'Why didn't you tell me that you pushed Paula in the mud?' The girl is not asked what happened first, so feels that her mother is believing the lie without hearing her side of the story. Uncle Frank comes to her room in a friendly, understanding way, but by then the girl is feeling miserable and is unable to say what happened in a natural way. When Uncle Frank says they will pay for a new suit anyway, she probably feels that even he does not believe her. This episode, plus the war and probably her father's death, changed the girl's life for ever - she grew up and the world seemed a gloomier place (final paragraph). Kiss Miss Carol =============== Joli is completely different to the girl in the first story. Although he was born in England, his family are immigrants from Bangladesh. His father does not really fit in - he speaks Bengali to the boy, wears traditional clothing (unlike the children even of some other immigrant families). He has his own religion and village life at home is still so important to him that he sends his elder son home to sort out a dispute.

American Technology :: Computers

American Technology In 1957 the USSR launches Sputnik, the first artificial earth satellite. In response, the United States forms the Advanced Research Projects Agency (ARPA) within the Department of Defense (DoD) to establish US lead in science and technology applicable to the military. In 1962 RAND Paul Baran, of the RAND Corporation, was commissioned by the U.S. Air Force to do a study on how it could maintain its command and control over its missiles and bombers, after a nuclear attack. This was to be a military research network that could survive a nuclear strike, decentralized so that if any locations (cities) in the U.S. were attacked, the military could still have control of nuclear arms for a counter-attack. In 1968 ARPA awarded the ARPANET contract to BBN. BBN had selected a Honeywell minicomputer as the base on which they would build the switch. The physical network was constructed in 1969, linking four nodes: University of California at Los Angeles, SRI (in Stanford), University of California at Santa Barbara, and University of Utah. The network was wired together via 50 Kbps circuits. In today’s society the Internet has greatly reduced the number of sent letters through the US postal service. This is true because if you can send the same information to somebody without wasting paper it is much better on the environment. Another reason why so many people have switched to using e-mail is that it is just simply faster than waiting for a letter in the mail. One more reason people use e-mail more is that the rate of postage to send a letter is steadily going up. It is currently at 37 cents per letter where sending e-mail is free. Some of the negative effects of this shift of people using e-mail over actually mailing their letters is the postage per letter is increasing more often than ever because more people use the internet to send letters now because it is just faster than mailing a letter which could take up to a week to get to your house where e-mail is instantaneous. The Internet’s impact on me personally is good overall. This is true because I surf the Internet when I’m bored, the Internet has online games that I can play with other people on the other side of the world if I wanted to. The Internet has all kinds of databases, which helps me on research papers like this one.

Running For Glory :: Personal Narrative Writing

Running For Glory â€Å"Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it†¦Ã¢â‚¬  Ralph Waldo Emerson is credited for these motivational words. I have lived by, and allowed these words into my life my freshman year of high school when I decided to run Cross-Country. It was a cold, brisk Saturday morning. We all packed into the big, rusted, old bus, and set off for the race. As we arrived at Kirby Park, I felt a cold chill shoot all the way up spine. I was nervous. I stood up and could feel how badly my legs were shaking. I had the chills, but I was not cold. There were countless butterflies in my stomach just floating around causing tension deep inside of my body. I felt queasy and felt the need to find a toilet seat to rest over. I somehow managed to walk off the bus. I looked up in the gray, cloudy, gloomy, sky and said, â€Å"Please God, help and guide me through today.† I knew God was with me. This gave me the courage and strength I needed to approach the starting line a short time later. We found a shady area under a big oak tree and sat there to stretch. As every other race, we positioned ourselves in a circle to show our team unity. I started to stretch and could feel how sore and tight my muscles were. It actually hurt when I tried to touch my feet. â€Å"Runners gather round,† a distant voice screamed. This meant it was time to start. Our team said a prayer, and then headed for the starting line. As I approached the starting area, I saw the opposing team. They were tall, big, and muscular. I could see the seriousness on their faces. They came to run, and they came to win. My conscience suddenly started to play games with my mind, and I started asking myself questions. â€Å"What if I didn’t train hard enough? â€Å"What if I am not ready? What if we lose?† I finally blocked myself out of that negative world and found myself in the ready position. My knees were bent, and I was ready for the gun to go off.

National Food Marketing Report Essay

Pakistan is known for spice in the world, as it has brought several sub continental taste from India after independence. National Foods is the leading sub continental recipe masala company of Pakistan with distinct market share as compare to the competitors. National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However, founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods’ success has been influenced by the major events of the day – economic boom, depression, wars, changing consumer lifestyles and technological advancements. Even after three decades the company’s focal point still remains on customer’s needs through product development in line with the changing market trends. COMPANY PHILOSOPHY National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. Our products must be pure and conform to international standards. Our research must continuously produce new adventurous products scientifically tested, hygienically produced in safe and attractive packaging. We must create environment in our offices and factories where talents are groomed and have opportunity to advance in their careers. We must prove to be recognized as good corporate citizens, support good causes-charity and bear fair share of taxes. Reserves must be built, new factories created, sound profits made and fair dividend paid to our stock holders through building a reliable brand. National Foods Ltd. must get itself recognized as leader in Pakistan and abroad. With the help of almighty God, the company can achieve its targets in years to come. VISION STATEMENT The vision of National Foods Ltd. is â€Å"To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels. † BUSINESS PRACTICES NFL believes in conducting its operations with strong ethical and moral standards. NFLs statement of code of conduct & business practices aims to provide guidance on carrying out its business related decisions and activities. We wish to achieve excellence in all spheres of our operations for which code of conduct form the basis. Any party entering any form of contract with NFL is bound to comply with the given guidelines. NFLs statement of code of conduct & business practices has the following seven guidelines: 1. Unfair Means: Any use of bribery, kickbacks or any form of payment in cash/kind to obtain business related or otherwise gainful benefit for the company is strictly prohibited. Excessive business gifts and entertainment also hold the same meaning and NFL does not approve of such payments. 2. Respect and Integrity: NFL believes in giving respect to individuals. We aim to operate in a manner that discourages discrimination, harassment and/or influence. Discrimination refers to favoritism based on a particular aspect of an individual personality. 3. Conflict of Interest: NFL prohibits actions that are in conflict with the company business interests. This may include but is not limited to providing assistance to the competition or holding ownership interests in a customer, supplier, distributor or competitor and making personal gains at company expense. 4. Confidentiality: NFL believes in confidentiality of information related to company business activities. The company expects employees not to disclose or divulge by any means the confidential and commercially sensitive information except to the authoritative personnel requiring it. 5. Statutory Compliance: NFL believes in providing total support and cooperation to all the governmental and regulatory bodies irrespective of the extent of prevalent enforcement. 6. Financial Integrity: NFL believes in complete compliance with the accepted accounting rules and procedures. This includes but is not limited to Transparency: NFL discourages any illegal activity for the purpose of any benefit to the company or others. All information supplied to the stake holders and/or auditors must be authentic & transparent and Disclosure: All transactions must be fully disclosed and must be for the purpose stated for. 7. Health, Safety and Community Responsibility: NFL is fully committed to safety, health and responsibility towards environment and community. All activities of NFL must portray responsibility towards the community and nation as a whole. NFL seeks to employ procedures that are safe, healthy and environment friendly. SITUATIONAL ANALYSIS This year brought a series of challenges and transformation for the Sales Team. As the magnitude of the socio-political upheavals increased in the country, the Sales Team was not only determined to face all the adversities, in the face of the law and order situation, but also introduce valuable changes which would be favorable for the overall growth and development of the company. In spite of the prevailing conditions of strikes, shutter downs and political turmoil, the Sales Team delivered its targets. In certain key categories like recipe and salt, we even over delivered. These categories have a significant impact in volume growth and bottom line as well. The Channel Specific approach implemented is beginning to yield results, where the Sales Team capitalized on the market sales potential in areas of Public Account, Local Modern Trade, International Modern Trade, Food Service Division, Special Category and General Trade. Sales growth in Public Accounts (USC-CSD) has more than doubled this year. In Special Category Management (SCM), sales of salt was at an all time high. The 2013 environment was once again challenging on account of deteriorating law and order situation, high inflation, counterfeits and energy shortages. However, in the wake of such challenges, we delivered 20% sales growth (Volume 15%) with an improvement in trading operating margin and EPS growth thereby demonstrating the value of strong alignment of our people behind our strategic priority to become Rs. 50bn business by 2020. Strong presence in international markets is at the core of our vision statement and in line with our aspiration we established a subsidiary in Dubai NFL – DMCC to strengthen our export operations and plan to set up more subsidiaries in Europe and North America soon. The sustained business growth that we have evidenced in National Foods as well as strategic alignment provides framework for accelerated innovation, increased engagement with consumers and enhanced operational and financial capabilities. This will enable us to remain fit to win in more intense environment in future. Pakistan is the part of sub-continent, which is known for the high spicy foods and National Foods is the leading recipe masala of the country. But National Foods faced tough competition from the founder of the recipe masalas in the country that is Shan Foods’ Recipe Masalas. National Foods has different food categories and in each category they faced different competitors. National Foods started their operations with Jam, Jelly, Marmalades and Pickles and became a major competitor to Michelle’s and Ahmed Foods. National Foods are perceived as Pioneer in Ketchups and Sauces by competing with Shezan and now Shangrilla too. Following is the SWOT Analysis and Matrix as per National Food’s Strategy Formulation: Strengths: Cultural Image Developer Largest Food Exporter High Advertising Budget International Recognition. Weakness: High Pricing Strategy Limited Products Conventional Packing Stuck with Tradition Opportunities: High Food Entertainment Fond to International Tastes Multi-Cultural Lifestyle Technological Communication SO Strategy National Foods should introduced International Recipes WO Strategy Associate National Food’s Brands with Interactive Social Media Threats: Increasing Dine-in Hangout Low Priced Masala Brands Ready-to-Eat Food Availability Chef’s TV Demonstrations ST Strategy Sponsored the Cookery Shows on Leading Food TV Channels in Pakistan WT Strategy. Cobranding the National Foods with Leading Fast Food Chains for building association Proposed and Designed by Afnan Khan OLD VERSUS NEW BRAND LOGO OLD LOGO For over 40 years, we’ve been known as the one brand women all over Pakistan count on, but just like people grow and change, we’re growing too. And now it’s time for a change. Every year we’re growing bigger, brighter, more global, and our NFL spirit of adventure – which has been the energy behind every new and innovative product – is now the encouragement behind our new logo. The new Pakistani homemaker is feisty and vibrant and our new image is helping her feel just as we have generations of food lovers feel – completely at home. NEW LOGO At NFL, freshness is what keeps us going. We keep life updated with new recipes, new products, and now we’ve got ourselves a Transformed logo. As with everything we do, we took a careful look at what we had, kept the best of the past, and introduced elements that were exciting, appealing, and yet always true to our soul. We’re still caring, optimistic, and reliable and now we’re livelier than ever before! MARKETING MIX Product Categories National Foods Limited has Fourteen Product Categories: 1. Chinese 2. Desserts 3. Health foods 4. Jams 5. Ketchups 6. Pickles 7. Raj masala National Food’s Recipe Masalas are the high revenue generated product, competing with Shan Foods shoulder by shoulder. National Foods launched Rivaaj Pastes in last decade and received acclaimed response from the market by having a competitive advantage in product line. National Foods’ Chinese Recipes are pressured by the Knorr’s Chinese Recipes and failed to receive estimated targets. National Foods’ Ketchups are the followers in the market despite of being founder in the ketchup industry because of Shangrilla’s Chinese flavored ketchups. National Foods’ another product category of Pickles are the second most sales generated product and successfully beating the competing brands of Ahmed Foods and Shangrilla. National Foods launched Fruitily instant drinks around four years back but failed to receive the customer’s response because of mismanaged distribution and high advertising of competing brand of Tang Fruit Juices. Product Growth as per National Foods Annual Report 2013: Recipe Mix: National Recipes sales grew by 25. 2% further establishing its market leadership. Gross margin improved, thereby further strengthening the financial health of this important category. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan targeting college going female students. The Karachi Special launch was a laser focused activity to cater to Karachi by launching the recipe mixes keeping in mind the Karachi taste palette. Ketchup: The Sauces Category recorded star performance of 39. 6% growth underpinned by highly successful consumer offering of Ketchup and Chat Masala Combo Pack during peak seasonal period of Ramazan. Gross margin also improved significantly in this category. In addition to well-planned and tightly orchestrated advertising and promotional campaign, penetration, availability and visibility provided the brand fuel for growth to register impressive growth. Fruitily: Despite strong competitive environment in this category, Fruitily recorded 5. 6% growth, gained market share with noticeable improvement in Gross margin. As this is new addition to National Foods portfolio, we will continue to invest in this category to accelerate growth for the future. Salt: Sales grew by 26. 5% with Gross margin improving significantly thereby delivering healthy bottom line. This category has significant potential on health platform as it serves the human body’s requirement for Iodine. Pickles: The category grew by 18%, despite stiff competition. However, Gross margin was diluted on account of higher material cost as we did not pass on inflationary pressure to consumers. The manufacturing process has been redesigned to fully exploit the potential of automation and further upgrade the safety standards. Pricing Strategy National Foods launched their brands with penetrating marketing strategies especially for Masala Recipes, Pickles, Jams but found to be involved in skimming strategy for their brand Rivaaj. National Foods’ Masala Recipes are following the same pricing of Shan Recipes Masalas, but after the recent launching of Mehran Recipe Masalas and Nice Recipe Masalas at high priced strategy, National Foods are counted as on the skimming pricing. As National Foods are following the international quality standards with high marketing budgeting, they compel to be on their well settled prices instead of getting down, but to tackle the competition raised by Mehran Recipe Masalas and Nice Recipe Masalas, National Foods introduced Sachet at half price. Distributional Sales Force The National Foods sales team has also made a significant development toward rural penetration and coverage through a dedicated Rural Development Force (RDF). RDF has extended its operations up to 370 uncovered rural settlements and expanded its distribution to more than 4,000 outlets. To improve our distribution operations in Balochistan, they have appointed Muller and Phipps (M&P), which is expected to enhance our sales performance in this geography. They have also taken initiatives to deploy IT solutions to maximize the benefit of information management in sales. A new software was implemented across Pakistan with key distributors to capture information on real time basis that will assist NFL to take quick action, provide analysis and assist in decision making. Promotional Activities National Foods is pioneer in developing state of the art promotional ideas in the food industry of Pakistan. Due to extra ordinary creative marketing and advertising campaigns, National Foods is perceived on the priority level as compare to their direct competitor i. e. Shan Foods in recipe masalas. Following are the leading marketing and advertising campaign: Rang Bharti Jao National Recipes celebrated its vivid persona with a two minute TVC, bursting with colors, emotions and sensorial shots of rich home-cooked food. In the background, the majestic voice of Tina Sani singing â€Å"Rang Bharti Jao† added to the surreal delicacy of the video. The â€Å"Rang Bharti Jao† campaign was a great success, as it won over the hearts of consumers due to its emotional appeal, and impressed the jury at the PAS awards. The amazing response led to National Recipe acquiring the Best Campaign Award in the Culinary Category. Karachi Special Launch After National Recipe’s great success, the Marketing Team was set out to cater to Karachi by launching recipe mixes especially made keeping in mind Karachi taste palettes. These recipe mixes have five different variants that are fierier and more flavourful to accommodate and satisfy the bold taste buds of Karachiites. Campaigning for these special recipe mixes was also in full throttle; with a TVC, hoardings and a massive BTL campaign, where the NFL float would go to different apartments and cook for the people there (trial activity). Moreover, Chef Saadat in support of National Foods would go to the float and cook for consumers all across Karachi. All this information was shared on our Facebook page for added hype. The Karachi Special Launch was a great stepping-stone for the brand’s aspirations of having long-term National Recipe loyalists in Karachi. National Ketchup Campaign National Ketchup experienced a huge boost in sales due to creative campaigns that coined the product as 100% tomatoes, making it synonymous with â€Å"real tomatoes†. Consumers highly appreciated the pre-emptive organic link to freshness and made the campaign, which ran on ATL and POS, very effective. The campaign also supported Ramadan season, which provided added exposure. National Recipe Princess Hundreds of college students were given a chance once again by National Foods to showcase their culinary skills. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan, with the aim of searching talented young girls who have a flair for cooking to compete for the title of Recipe Princess. This activation was highly successful as electronic media and digital media (Facebook page) gave it a huge boost. College students could keep track of the competition through photos, maps of the contest route, and group discussions and comments, resulting in colossal exposure of over a million views of the competition nationwide. Celebrity guest judges were also invited to the competitions for added hype and brand publicity creating the ideal recipe for success! National Pickles Campaign The attempt to reinvent the brand image of National Pickles proved to be a great success. The aim was to reposition it as a happening brand with an added zing, along with highlighting the pure, delicious and rich ingredients that make National Pickles the best. From the hummable tune to mouth-watering food shots and sensational ingredient shots, the campaign spoke to audiences of all ages, and increased the number of National Pickles fans in no time. National Ka Pakistan Pakistan’s culinary diversity and vivid culture are its joy and pride. National Foods sent out television’s renowned Chef Saadat on an exciting journey to discover the culinary gems hidden in the country’s nooks and crannies. Being the first ever attempt by a food company to create exciting episodic content that reflects the rich fusion of tradition and taste, this series was an attempt to showcase a safer and softer image of Pakistan along with highlighting Pakistan’s unparalleled love for food. The episodes were aired on 9 channels and were heavily supported by digital media as well. The show attained top ten ratings on news and entertainment channels, making it incredibly popular. National Ka Pakistan also bagged the prestigious Passion for Pakistan Award in the PAS awards 2012, triggering overwhelming success. Taste Of Pakistan National launched ‘Taste of Pakistan’, a unique cookbook that captured Chef Saadat’s journey from ‘National ka Pakistan’, and also celebrated Pakistan’s wonderful cuisine with 50 mouth-watering recipes from all across Pakistan. The response to this book was extremely positive because of the fact that the informative cookbook was not only a source for scrumptious recipes, but also a travel log, which helped consumers discover different regions of Pakistan and their delectable cuisines. Facebook Page Support By creating a presence on Facebook through the brand page, National Foods was able to interact with consumers on a much more consumer-friendly forum. It encouraged engagement as National Foods fans could now be updated about all the latest launches, BTL, contests, recipes, amongst other activities. Likes skyrocketed from a mere 15,000 to 60,000 within only eight months which resulted in an increase in the National Foods fan following, while setting sails to rising success for the brand. One-Minute Recipes In the fast-paced world of today’s times, people are always looking for quick solutions to everything. Taking the growing digital users as a base, National Foods launched the first ever one-minute video recipe cards in Pakistan. These one-minute videos were the quickest way to view a recipe with ease, and therefore, they gained a great deal of popularity, especially among the younger audience. The videos are now available on Google Play for Android cell-phone users too. To date, these videos have been viewed more than 55,000 times and the application software has been downloaded more than 6,000 times, thereby demonstrating its success. NATIONAL FOODS AS LEADING EXPORTER BThe wide range of National Foods products enjoys unparalleled acclaim across the world as we believe in providing nothing but the best. National Foods products are famous globally for their freshness, taste, hygiene and value for money. Providing you the exotic taste of Pakistan, National Foods products are distributed in over 35 countries in 5 continents, through our strategic partners. And with our continuous success, we are rapidly making inroads into new markets worldwide. NATIONAL FOODS IN COMMUNITY Commitment to CSR has been a part of the NFL strategy since its inception. Different initiatives reflecting our values are undertaken to give back to the society that has supported our business throughout the years. At NFL, we believe that CSR starts with providing the highest quality of products and services at the least cost and with the least environmental impact. From this foundation, our CSR aspirations continue to grow, incorporating processes and activities that aim to strengthen society and ensure sustainable social delivery. Sustainability underlines the foundation for NFL’s business endeavors, where we especially engage in strategic social investments, working to empower and uplift communities. The CSR Mission of National Foods is â€Å"Our CSR commitments must reflect all facets of our corporate personality – NFL as a manufacturer, an employer, a consumer in itself and as an industry leader. We uphold these commitments through our values, policies and our practices. †

Pakistani Art and Culture Essay

Culture and Components of Culture Culture Culture is the behaviors and beliefs characteristic of a particular social, ethnic, or age group In the 20th century, â€Å"culture† emerged as a central concept in anthropology, encompassing the range of human phenomena that cannot be attributed to genetic inheritance. Specifically, the term â€Å"culture† in American anthropology had two meanings: the evolved human capacity to classify and represent experiences with symbols, and to act imaginatively and creatively; and (2) the distinct ways that people living in different parts of the world classified and represented their experiences, and acted creatively. Distinctions are currently made between the physical artifacts created by a society, its so-called material culture and everything else,[3] the intangibles such as language, customs, etc. that are the main referent of the term â€Å"culture†. Components of Culture Language. Language is a set of symbols used to assign and communicate meaning. It enables us to name or label the things in our world so we can think and communicate about them. Norms. Norms are humanly created rules for behavior. Norms are considered as rules and expectations eventually set by a particular society that serve as guides to the behavior of its members. It varies in the terms of the degrees of importance and might be change over a period of time. It is reinforced by sanctions in the forms or rewards and punishments. These are standards accepted by society culturally and serves as obligatory and expected behavior’s of the people in different situations in life. Types of norms * Folkways * Taboos * Rituals * Social Control * Ideologies, beliefs, and values. * Physical and verbal reactions. * Embarrassment and stigma. Values Values are anything members of a culture aspire to or hold in high esteem. Values are things to be achieved, things considered of great worth or value. Values are human creations. They are social products. Values can and do become reified. Values can be renegotiated and changed. While people and groups may disagree as to which are most important, Examples * Democracy, liberty, freedom, independence, autonomy, and individual rights. * Capitalism, competition, hard work, self-discipline, and success. * Wealth, prosperity, materialism, and consumerism. * Equity, fairness, and justice. * Equality of opportunity. * Love, compassion, humanitarianism, charity, service, and respect for others. * Tolerance, forgiveness, and acceptance. * Faith, religion, family, conformity, and tradition. * Nationalism, patriotism, civic responsibility, and loyalty. * Health, happiness, and life. * Education, knowledge, science, technology, and innovation. * Complimentary and conflicting values. A groups values tend to compliment and support one another. They tend to be in agreement and make sense when considered together. A careful look at the values above reveals â€Å"sets† of values that seem to go together. However, it is also possible for values to contradict and conflict with each other, especially in complex modern industrial societies. For example, competition and success can be seen as contradictory to humanitarianism, compassion, service and self-sacrafice; while equity and justice contradict forgiveness and conformity and tradition contradict tolerance and acceptance. In fact, many social and political problems can be seen as conflicts between groups emphasizing different values. Beliefs and ideologies Beliefs are the things members of a culture hold to be true. They are the â€Å"facts† accepted by all or most members. Beliefs are not limited to religious statements, but include all the things a people know and accept as  true, including common sense everyday knowledge. Like all other cultural elements, beliefs are humanly created and produced. They are collective social agreements produced during interaction and reified over time. What is â€Å"true† or â€Å"factual† for a given people is what they collectively agree to be true at that point in time. Beliefs can and do change, especially in modern industrial societies. Today we laugh at things our grandparents used to believe and chances are that our grandchildren will laugh at many of our beliefs as well. This suggests that their is no absolute knowledge or absolute truth. All knowledge and truth is relative. Ideologies are integrated and connected systems of beliefs. Sets of beliefs and assumptions connected by a common theme or focus. They are often are associated with specific social institutions or systems and serve to legitimize those systems. * Capitalism. * Christianity (Protestantism). * Individualism * Scientism * Sexism. * Racism. Ideologies are, themselves, often related and connected to each other in complex ideological systems, such that one ideology â€Å"makes sense† when considered with another. They also often serve to legitimize each other. Religious ideologies often encompass or subsume many of a culture’s ideologies, giving them added legitimacy. Statuses and Roles. Status, although related, is not a measure of a persons wealth, power, and prestige. To speak of â€Å"high† or â€Å"low† status is somewhat misleading. A status is a slot or position within a group or society. They tell us who people are and how they â€Å"fit† into the group. Master statuses–age, sex, race, class. Status, prestige, wealth, and power. Roles are norms specifying the rights and responsibilities associated with a particular status. The term role is often used to mean both a position in  society and role expectations associated with it. Roles define what a person in a given status can and should do, as well as what they can and should expect from others. Roles provide a degree of stability and predictability, telling how we should respond to others and giving us an idea of how others should respond to us. Roles are negotiated and produced during interaction, and often become reified over time. However, roles can be renegotiated and changed. Cultural Integration. Cultural integration refers to how interconnected, complimentary, and mutually supportive the various elements of culture are. Cultural heritage Cultural heritage (â€Å"national heritage or just â€Å"heritage†) is the legacy of physical artifacts (cultural property) and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations. Cultural heritage includes tangible culture (such as buildings, monuments, landscapes, books, works of art, and artifacts), intangible culture (such as folklore, traditions, language, and knowledge), and natural heritage (including culturally significant landscapes, and biodiversity). The deliberate act of keeping cultural heritage from the present for the future is known as Preservation (American English) or Conservation (British English), though these terms may have more specific or technical meaning in the same contexts in the other dialect. Cultural property (tangible) Cultural property includes the physical, or â€Å"tangible† cultural heritage, such as buildings and historic places, monuments, books, documents, works of art, machines, clothing, and other artifacts, that are considered worthy of preservation for the future. These include objects significant to the archaeology, architecture, science or technology of a specific culture. Intangible culture â€Å"Intangible cultural heritage† consists of non-physical aspects of a particular culture, often maintained by social customs during a specific period in history. The ways and means of behavior in a society, and the often formal rules for operating in a particular cultural climate. These  include social values and traditions, customs and practices, aesthetic and spiritual beliefs, artistic expression, language and other aspects of human activity. The significance of physical artifacts can be interpreted against the backdrop of socioeconomic, political, ethnic, religious and philosophical values of a particular group of people. Naturally, intangible cultural heritage is more difficult to preserve than physical objects. Folklore Oral history Language preservation Cultural Heritage of Pakistan PAKISTAN, LAND AND PEOPLE Pakistan, which means ‘land of the pure’, is the inheritor of a long and varied history, rich in cultural traditions. Its sands have been the playground and burial place for some of the greatest imperialists and adventurers. The land has attracted scholars and mystics, adventurers and missionaries. It is not easy to categorize Pakistanis. They belong to different tribes and ethnic groups and speak different languages. It has been shaped and united by a common faith for centuries, through the message of love, peace, dignity and support for the poor preached by the Sufis who came to the region centuries ago. THE LAND OF INDUS A young nation created in 1947, Pakistan is the inheritor of an ancient past. A country of dramatic landscapes, it is home to eight of the world’s highest peaks, including the breathtaking K2. From the Karakorams in the north, giant glaciers spill down the mountain slopes, melting as they reach lower altitudes to fill the gorges with racing torrents of water. This is the home of the spring known as the ‘Mouth of the Lion’, from where the Indus flows down, cutting its way through barren, forbidding terrain. The river twists through Pakistan for more than 2,800 kilometers. By the time it reaches the rich alluvial plain of the Punjab it has matured, flowing slower and slower as it meanders through Sindh before ending in the warm waters of the Arabian Sea near the port of Karachi. The Indus has been the lifeblood of this  predominantly agricultural economy through the millennia, instrumental in shaping the history and culture of the region. Center of the Indus Valley Civilization, one of the oldest river valley civilizations of the world, it was home to an advanced urban culture and a sophisticated trade network which included the Middle East and Egypt. By virtue of its accessibility through passes to the north and north-west, as well as via the coastline bordering the Arabian Sea, the land that became Pakistan has been the domain of adventurers and invaders, scholars and mystics. Invasions by the Greeks under Alexander, the Huns, the Arabs, and the Central Asian tribes who settled to form the Muslim Slave Dynasty and later the Mughal Empire left their mark on the culture, faith, language and physical appearance of its people. The region that is now Pakistan fostered Buddhism at Gandhara in the north, and Sikhism at Nankana in the Punjab. For several centuries, however, it has been predominantly Muslim. Muhammad bin Qasim, who secured the territory around Multan in the early eighth century, introduced Islam to the region with epic consequences, making it a defining force that unites the nation even today. Known for its breathtaking, dramatic landscapes, home to the highest range of mountains in the world, the Karakorams, and to the ‘Lion River’, the Indus, Pakistan has a rich history. Indus Civilization This land also witnessed the glorious era of Indus civilization about 8000 years B.C when the first village was found at Mehargarh in the Sibi District of Balochistan comparable with the earliest villages of Jericho in Palestine and Jarmo in Iraq. Here, during the last decade i.e., 1980’s, the French and Pakistani archaeologists have excavated mud built houses of the Mehargarh people and their agricultural land known for the cultivation of maize and wheat, together with polished stone tools, beads and other ornaments, painted jars and bowls, drinking glasses, dishes and plates. The archaeologists believe that by 7000 B.C., the Mehargarh people learnt to use the metal for the first time. From the first revolution of agricultural life the man moved to another great revolution in his social, cultural and economic life. He established trade relations with the people of Turkmenistan, Uzbekistan, Iran and the Arab world. He not only specialized  in painting different designs of po ttery, made varieties of pots and used cotton and wool but also made terracotta figurines and imported precious stones from Afghanistan and Central Asia. This early bronze age Culture spread out in the countryside of Sindh, Balochistan, Punjab and North West Frontier Province of Pakistan. This early beginning led to the concentration of population into the small towns, such as Kot Diji in Sindh and Rahman Dheri in Dera Ismail Khan District. It is this social and cultural exchange that led to the rise of the famous cities of Moenjodaro and Harappa, with largest concentration of population including artisans, craftsmen, businessmen and rulers. This culminated in the peak of the Indus Civilization which was primarily based on intensively irrigated agricultural land and overseas trade and contact with Iran, Gulf States, Mesopotamia and Egypt. Dames were built for storing river water, land was cultivated by means of bullock-harnessed plough – a system which still prevails in Pakistan, granaries for food storage were built, furnace was used for controlling temperature for making red pottery and various kinds of ornaments, beads of carnelian, agate, and terracotta were pierced through and above all they traded their finished goods with Central Asia and Arab world. It is these trade dividends that enriched the urban populace who developed a new sense of moral honesty, discipline and cleanliness combined with a social stratification in which the priests and the mercantile class dominated the society. The picture of high civilization can be gathered only by looking at the city of Moenjodaro, the First Planned City in the World, in which the streets are aligned straight, parallel to each other with cross streets cutting at right angles. It is through these wide streets that wheeled carriages, drawn by bulls or asses, moved about, carrying well-adorned persons seated on them appreciating the closely aligned houses made of pucca-bricks, all running straight along the streets. And then through the middle of the streets ran stone dressed drains covered with stone slabs – a practice of keeping the streets clean from polluted water, seen for the first time in the world. Gandhara Civilization Pakistan is the land which attracted Alexander the great from Macedonia in 326 B.C., with whom the influence of Greek culture came to this part of the  world. During the 2nd century B.C., it was here that Buddhism was adopted as the state religion which flourished and prevailed here for over 1000 years, starting from 2nd century B.C., until 10th century A.D. During this time Taxila, Swat and Charsaddah (old Pushkalavati) became three important centres for culture, trade and learning. Hundreds of monasteries and stupas were built together with Greek and Kushan towns such as Sirkap and Sirsukh both in Taxila. It was from these centres that a unique art of sculpture originated which is known as Gandhara Art all over the world. Today the Gandhara Sculptures occupy a prominent place in the museums of England, France, Germany, USA, Japan, Korea, China, India and Afghanistan together with many private collections world over, as well as in the museums of Pakistan. Nevertheless, the zenith of this Gandhara Art is one and only â€Å"Fasting Buddha† now on display in Lahore Museum, Lahore. Finally, the light of Islam penetrated in this part of the world as early as 7th century AD. from the west with the Arabs and during the 10th century AD from the north with the Turks. Islam replaced the early way of life of worshipping idols and introduced new philosophy of faith in one God. With Islam in came a new culture in this land from Arabia and Central Asia. Hence, a new type of architecture, hitherto unknown in this area, was introduced. Tens of thousands of Mosques, Madrassahs, tombs and gardens were created by the Muslim rulers all over the Sub-Continent. The new style of Islamic architecture prevailed and matured in this land for over a thousand years. The most important contribution of the Muslim rulers to this land, however, is a new language ‘Urdu’ which became the national language of Pakistan since its independence in 1947. Islamic Period The light of Islam penetrated in this part of the world as early as 712 A.D from the west with the Arab General Muhammad bin Qasim and during the 10th century A.D from the north with the Turk Sultan Mahmud of Ghaznah ( better known as Mahmud Ghaznavi). Islam replaced the early way of life of worshipping idols and introduced new philosophy of faith in one God. With Islam in came a new culture in this land from Arabia and Central Asia. Hence, a new type of architecture, hitherto unknown in this area, was introduced. Tens of thousands of Mosques, Madrasahs, tombs and gardens were created by the Muslim rulers all over the Sub-Continent. The new style of  Islamic architecture prevailed and matured in this land for over a thousand years. The direct influence of the Muslim Rulers was not only confined to the architecture; their food added a variety of new dishes in the Sub-Continental cuisine. The national dress of Pakistan, â€Å" Shalwar Qamiz† is also a direct gift of the Muslim Turks. Since the mother tongue of the Muslim Rulers was Arabic, Turkish and Farsi, it was only natural that the local languages of the Sub-Continent were greatly influenced and new language was introduced. Thus the most important contribution of the Muslim rulers to this land is a new language ‘Urdu’ which became the national language of Pakistan since its independence in 1947. British Period: 1857 – 1947 Just before the independence of Pakistan this land remained a part of the British Empire for almost a century. Hence the British culture also left an impact on the life of the people of Pakistan. Amongst the British legacy a new form of architecture which is a blend of Islamic and the Western Architecture emerged. This colonial architecture in the form of Residential Bungalows, Educational Institutions, Churches and Railway Stations is still very attrative and in a good condition. Examples of the British Architecture can be seen in all the major cities of Pakistan. The British patronage towards introducing Railways in the Sub-Continent is indeed a great gift and the operational railroad and railway stations in Pakistan today are the same laid and built by the British before 1947. Old Presidency in Rawalpindi, Rest house in Ziarat, Empress Market Karachi, Punjab University’s old Campus, Islamia College Peshawar, and Cathedrals in Karachi, Lahore, Rawalpindi and Peshawar are jus t few examples of the British Heritage.The British Empire, however, ceased to exist in this part of the world after 14 August 1947. Lecture II Culture of Pakistan and Characteristics of Pakistani Culture The society and culture of Pakistan (Urdu: Ø «Ã™â€šÃ˜ §Ã™ Ã˜ ª Ù ¾Ã˜ §Ãš ©Ã˜ ³Ã˜ ªÃ˜ §Ã™â€ ) comprises numerous diverse cultures and ethnic groups: the Punjabis, Kashmiris, Sindhis in east, Muhajirs, Makrani in the south; Baloch and Pashtun in the west; and the  ancient Dardic, Wakhi, and Burusho communities in the north. These Pakistani cultures have been greatly influenced by many of the surrounding countries’ cultures, such as the Turkic peoples, Persian, Arab, and other South Asian ethnic groups of the Subcontinent, Central Asia and the Middle East. In ancient times, Pakistan was a major cultural hub. Many cultural practices and great monuments have been inherited from the time of the ancient rulers of the region. One of the greatest cultural influences was that of the Persian Empire, of which Pakistan was a part. In fact, the Pakistani satraps were at one time the richest and most productive of the massive Persian Empire. Other key influences include the Afghan Empire, Mughal Empire and later, the short-lived but influential, the British Empire. Pakistan has a cultural and ethnic background going back to the Indus Valley Civilization, which existed from 2800–1800 B.C., and was remarkable for its ordered cities, advanced sanitation, excellent roads, and uniquely structured society. Pakistan has been invaded many times in the past, and has been occupied and settled by many different peoples, each of whom have left their imprint on the current inhabitants of the country. Some of the largest groups were the Proto-Indo-Aryans, of which Sindhis and Punjabis descend from and later Iranic peoples which the Baloch and Pashtuns descend from. Other less significant ones include the Greeks, Scythians, Persians, White Huns, Arabs, Turks, Mongols, Buddhists, and other Eurasian groups, up to and including the British, who left in the late 1940s. The region has formed a distinct cultural unit within the main cultural complex of South Asia, the Middle East and Central Asia from the earliest times, and is analogous to Turkey’s position in Eurasia. [1] There are differences in culture among the different ethnic groups in matters such as dress, food, and religion, especially where pre-Islamic customs differ from Islamic practices. Their cultural origins also reveal influences from far afield, including Tibet, Nepal, India, and eastern Afghanistan. All groups show varying degrees of influence from Persia, Turkestan and Hellenistic Greece. Pakistan was the first region of South Asia to receive the full impact of Islam and has developed a distinct Islamic identity, historically different from areas further west.[1] Ancient sites in Pakistan include: Zoroastrian Fire temples, Islamic centres,  shi’a shrines/Sufi shrines, Buddhist temples, Sikh, Hindu, and pagan temples and shrines, gardens, tombs, palaces, monuments, and Mughal and Indo-Saracenic buildings. Sculpture is dominated by Greco-Buddhist friezes, and crafts by ceramics, jewellery, silk goods and engraved woodwork and metalwork. Pakistani society is largely multilingual, multi-ethnic and multicultural. Though cultures within the country differ to some extent, more similarities than differences can be found, as most Pakistanis are mainly of Aryan heritage or have coexisted side by side along the Indus River for several thousand years, or both. However, over 60 years of integration, a distinctive â€Å"Pakistani† culture has sprung up, especially in the urban areas where many of the diverse ethnic groups have coexisted and ithe country now having a literacy rate of 55%, up from 3% at the time of independence. Traditional family values are highly respected and considered sacred, although urban families increasingly form nuclear families, owing to socio-economic constraints imposed by the traditional culture of the extended family. The past few decades have seen emergence of a middle class in cities such as Karachi, Lahore, Rawalpindi, Hyderabad, Quetta, Faisalabad, Sukkur, Peshawar, Sialkot, Abbottabad, and Multan. Rural areas of Pakistan are regarded as more conservative, and are dominated by regional tribal customs dating back hundreds if not thousands of years. â€Å"Pakistan’s culture is again unique like the rest of the country. Pakistan’s geography is the meeting point of South Asia, Central Asia and West Asia/Gulf. Its culture could be termed as a combination of sub continental, Islamic, Regional, English, and more recently global influences. Let us consider them piecemeal. The newly born Pakistan had to have a sub continental leaning, having been a part of for last 5000 years of its civilization. However, the Indus Valley, present day Pakistan, culture was different from the rest of North India or South India† Religious Uniformity Islam is the state religion of Pakistan. 97% of the population is Muslim. The minority community includes Hindus, Christians, Parsis, Ahmedis (Mirzais), Kalash, Sikhs, Bah’a’i, Buddhists and Jews. The Constitution guarantees equal rights to Muslims and non Muslims. Sufi traditions of love, peace, progress, perfection and support of the poor  have strongly influenced Islam in Pakistan. Islam arrived in Sindh in the eighth century, following which the Sufi movement multiplied all over the sub-continent. Pakistan came into existence to provide its people a system of life based on Islam. The people ,in spite of some differences of languages, customs and traditions commonly follow one religion of Islam. Language The national language of Pakistan is Urdu, while English is the official language of the country, widely spoken and understood. Urdu, meaning ‘language of the army camp/caravan,’ is a mixture of predominantly Turkish, Arabic, and Persian with languages of the sub-continent. Urdu is written in the Persian script. It was adopted as the court language during the latter period of the Mughal Empire. Urdu played a dominant role in the re-awakening of Muslim nationalism in the sub-continent, which culminated in the Pakistan Movement. Urdu was therefore adopted as the national language of the country. Besides Urdu, there are six major and over fifty regional languages. The major regional languages are Punjabi, Sindhi, Pashto, Baluchi, Saraiki and Hindko. Other widely spoken languages are Potohari, Shina and Broshishki. All these languages have their own literary tradition. Evolution and development of any language is dependent on the evolution and development of a society where that language is spoken. Various invasions and conquests on a place affect the development of its language. Pakistan is a land that attracted many foreign races and empires during the course of its long history. Such was the sponge like quality of the sub-continent of India that under every invasion it readily absorbed foreign traits yet, maintaining their own distinct individuality as well. Language was one such trait. The inhabitants of Indian subcontinent were the speakers of Sanskrit and eventually, words and dialects of the languages of each successive intruder intermingled with Sanskrit and gave birth to various dialects and languages. Most of the languages spoken in Pakistan are part of the Indo-European family of languages. The main language families in Pakistan are Indo-Aryan, Iranian, Dravidian and Dardic. Literature Pakistani literature originates from when Pakistan gained its nationhood as a  sovereign state in 1947. The common and shared tradition of Urdu literature and English literature of South Asia was inherited by the new state. Over a period of time, a body of literature unique to Pakistan has emerged in nearly all major Pakistani languages, including Urdu, English, Punjabi, Pashto, Seraiki, Balochi, and Sindhi. Poetry Poetry is a highly respected art and profession in Pakistan. The pre-eminent form of poetry in Pakistan almost always originates in Persian, due in part to the long standing affiliation the region had with the Persian Empire. The enthusiasm for poetry exists at a regional level as well, with nearly all of Pakistan’s provincial languages continuing the legacy. Since the independence of the country in 1947 and establishment of Urdu as the national language, poetry is written in that language as well. The Urdu language has a rich tradition of poetry and includes the famous poets Dr. Allama Iqbal (national poet), Mirza Ghalib, Faiz Ahmad Faiz, Ahmad Faraz, Jazib Qureshi, and Ahmad Nadeem Qasimi. Apart from Urdu poetry, Pakistani poetry also has blends of other regional languages. Balochi, Sindhi, Punjabi, Seraiki, and Pashto poetry have all incorporated and influenced Pakistani poetry. Poetry in the form of marsia salam and naath is also very popular among many Pakistanis. Performing arts * Music The variety of Pakistani music ranges from diverse provincial folk music and traditional styles such as Qawwali and Ghazal Gayaki to modern forms fusing traditional and western music, such as the synchronisation of Qawwali and western music by the world renowned Nusrat Fateh Ali Khan. In addition Pakistan is home to many famous folk singers such as the late Alam Lohar, who is also well known in Indian Punjab. Dances Kathak – classical dance developed in the Royal courts of the Mughals. Folk dances are still popular in Pakistan and vary according to region such as: Bhangra – Punjab Luddi – Punjab Sammi – Punjab Jhumar – Saraiki and Balochi folk dance Lewa – Baluch folk dance Chap – Baluch folk dance performed at weddings Jhumar – Saraiki and Balochi folk dance Attan – Folk dance of Pashtuns tribes of Pakistan including the unique styles of Quetta and Waziristan Khattak Dance – Khyber-Pakhtunkhwa Chitrali Dance – Khyber-Pakhtunkhwa Dhammal – Performed at Sufi shrines/ dargahs in Punjab and Sindh Ho Jamalo – Sindhi dance Drama and theatre These are very similar to stage plays in theatres. They are performed by well-known actors and actresses in the Lollywood industry. The dramas and plays deal with many themes from life events, often with a humorous touch. Bollywood movies are also popular. Visual arts Painting Abdul Rehman Chughtai, Sughra Rababi, Ustad Allah Baksh, Ajaz Anwar, Ismail Gulgee, Jamil Naqsh, and Sadequain are prominent painters of Pakistan also known as the old masters. Pakistan is now producing a variety of contemporary art and Pakistani Artists have become world famous. Pakistani vehicle art is a popular folk art. Architecture The architecture of the areas now constituting Pakistan can be traced to four distinct periods: pre-Islamic, Hindu heritage, Buddhist culture, Islamic, colonial, and post-colonial. With the beginning of the Indus civilization around the middle of the 3rd millennium B.C., an advanced urban culture developed for the first time in the region, with large structural facilities, some of which survive to this day.[Mohenjo Daro, Harappa and Kot Diji belong to the pre-Islamic era settlements. The rise of Buddhism, Guptas, Mouryas, and the Persian and Greek influence led to the development of the Greco-Buddhist style, starting from the 1st century CE. The high point of this era was reached with the culmination of the Gandhara style. An example of Buddhist architecture is the ruins of the Buddhist monastery Takht-i-Bahi in Khyber-Pakhtunkhwa. The arrival of Islam in today’s Pakistan introduced the classical Islamic construction techniques into Pakistan’s architectural landscape. However, a smooth transition to predominantly  picture-less Islamic architecture occurred. The town of Uch Sharif contains the tombs of Bibi Jawindi, Baha’al-Halim, and Jalaluddin Bukhari, which are considered some of the earliest examples of Islamic architecture in Pakistan and are on the UNESCO Tentative World Heritage Site list since 2004.[5] One of the most important of the few examples of the Persian style of architecture is the tomb of the Shah Rukn-i-Alam in Multan. During the Mughal era, design elements of Islamic-Persian architecture were fused with, and often produced playful forms of, Hindustani art. Lahore, occasional residence of Mughal rulers, exhibits a multiplicity of important buildings from the empire, among them the Badshahi mosque, the fortress of Lahore with the famous Alamgiri Gate, the colourful, still strongly Persian seeming Wazir Khan Mosque as well as numerous other mosques and mausoleums. The Shahjahan Mosque of Thatta in Sindh also originates from the epoch of the Mughals, as does the Mohabbat Khan Mosque in Peshawar. In the British colonial age, the buildings developed were predominantly of the Indo-European style, with a mixture of European and Indian-Islamic components. Post-colonial national identity is expressed in modern structures like the Faisal Mosque, the Minar-e-Pakistan and the Mazar-e-Quaid. Recreation and sports The official national sport of Pakistan is field hockey, but cricket and squash are the most popular sports. The Pakistan national field hockey team has won the Hockey World Cup a record four times. The Pakistan national cricket team has won the Cricket World Cup once (in 1992), were runners-up once (in 1999), and co-hosted the games twice (in 1987 and 1996). Additionally, they have also won the ICC World Twenty20 once (in 2009), and were runners-up (in 2007). The team has also won the Austral-Asia Cup in 1986, 1990, and 1994. At the international level, Pakistan has competed many times at the Summer Olympics in field hockey, boxing, athletics, swimming, and shooting. Hockey is the sport in which Pakistan has been most successful at the Olympics, winning three gold medals (1960, 1968, and 1984). Pakistan has also won the Hockey World Cup four times (1971, 1978, 1982, and 1994).[6] Pakistan has hosted several international competitions, including the South Asian Federation Games in 1989 and 2004. A1 Grand Prix racing is also becoming popular with the entry of a Pakistani team in the 2005 season.  The Tour de Pakistan, modelled on the Tour de France, is an annual cycling competition that covers the length and breadth of Pakistan. Recently, football has grown in popularity across the country, where traditionally it had been played almost exclusively in the western province of Balochistan. FIFA has recently teamed up with the government to bring football closer to the northern areas too. Cuisine Culinary art in Pakistan comprises a mix of Middle Eastern, Iranian, Afghan, Indian, and Turkish influences that reflect the country’s history as well as the variation of cooking practices from across the surrounding regions. Urban centres of the country offer an amalgamation of recipes from all parts of the country, while food with specific local ingredients and tastes is available in rural areas and villages. Besides the main dishes of salan, with or without meat and cooked with vegetables or lentils, there are a number of provincial specialties such as karahi, biryani, and tikka, in various forms and flavours, eaten alongside a variety of breads such as naan, chapati, and roti. There are also local forms of grilled meat or kebabs, desserts, and a variety of hot and cold drinks. Festivals Ramadan The holiest month of the Islamic Calendar, which is a month of fasting from sunrise to sunset and self-discipline, it is widely observed in Pakistan. Muslim Pakistanis (about 97% of the population) fast, attend mosques with increased frequency, and recite Qur’an. Special foods are cooked in greater quantities, parties are held, and special accommodation is made by workplaces and educational institutes. Chand Raat Occurs after the Islamic month of Ramadan. Chand Raat occurs the night before Eid day celebrations commence, marking the end of the month of Ramadan. In the night known as Chand Raat, people celebrate by various means, such as girls putting henna on their hands. People buy gifts and sweets that will be given to friends and families who come over to celebrate the end of Ramadan. Eid celebrations The two Eids, Eid ul-Fitr and Eid ul-Adha, commemorate the passing of the month of fasting, Ramadan, and the willingness of Ibrahim A.S to sacrifice his son Ishmael for God. On these days, there are national holidays and many festival events that take place to celebrate Eid. As Pakistan is a Muslim state, there are three days off for all businesses and government offices. On the night before Eid, people search for the new moon to mark the end of Ramadan and arrival of Eid ul-Fitr. The day starts with morning prayers, then returning home for a large breakfast with family members. The day is spent visiting relatives and friends and sharing gifts and sweets with everyone. During the evening people hit the town for some partying, going to restaurants or relaxing in city parks. On Eid ul-Fitr, money is given for charity and as gifts to young children. On Eid ul-Adha, people may also distribute meat to relatives and neighbors and donate food for charity. Milaad un Nabi Milaad un Nabi is a known religious festival which is celebrated in many parts of Pakistan. The Milaad is the celebration for the birthday of the Islamic prophet, Muhammad. Muharram (Ashura)  In Pakistan, the first ten days of Muharram are observed officially. The 10th day of Muharram is marked in the memory of Imam Hussain, the grandson of Muhammad, who was a martyr, along with 72 family members, friends and followers during the Battle of Karbala. Jashn-e-Baharan Jashn-e-Baharan aometimes referred to as Basant, is a pre-Islamic Punjabi festival that marks the coming of spring. Celebrations in Pakistan are centered in Lahore, and people from all over the country and abroad come to the city for the annual festivities. Kite flying competitions take place all over the city’s rooftops during Basant (now prohibited).[7] The fertile province of Punjab was intimately tied via its agriculture to the different seasons of the year. The arrival of spring was an important event for all farmers and was welcomed with a celebration, hence the name Jashn (celebration) Baharan (spring). Christmas Christmas is usually celebrated by Pakistani Christians who account more than 3 percent of Pakistan and mostly reside in Punjab of Pakistan. Other Pakistanis also commemorate this event to promote inter-communal harmony. Holi Holi is celebrated by Pakistani Hindus. Other Pakistanis celebrate with them as well to promote communal harmony. Nowruz This festival is like Nowruz of Iran, Afghanistan, and Central Asia. In Northern Pakistan (Chitral, Gilgit, Baltistan), and Northern Punjab, Nowruz is celebrated as a socio-religious festival. It is also celebrated with much fervour in Balochistan, and in almost all of Pakistan’s major urban centres. In Baltistan, the main features of Nowruz are the giving of coloured eggs to friends and polo matches. In Balochistan, the festival is marked with outdoor feasts, and the traditional jumping over a fire to wash away sins and usher in a fresh start. The origins of this festival are pre-Islamic and date back to when Pakistan was part of the Achaemenid and Sassanid Persian empires. Independence Day On August 14, the people of Pakistan celebrate the day when Pakistan gained its independence from British India, and formed an independent state for Muslims. There are many celebrations all over the country, with people singing and dancing in the streets. Concerts are held with many pop and classical singers. Parades are held in the capital city (Islamabad). Many people decorate their houses and fly the flag of Pakistan. At night, fireworks are used in many cities. Many people pray for the country and reflect on their pride in the country of Pakistan. Defence Day September 6 is another patriotic day, when the Army of Pakistan is put on display for the general public to show Pakistan arms. All Government officials attend the ceremony and recognitions are awarded to special people for their work. In March 2007, the Pakistan Air Force (PAF) put on display the new joint manufactured Chinese-Pakistani aircraft called the JF-17 Thunder. Popular media Television Traditionally, the government-owned Pakistan Television Corporation (PTV) has been the dominant media player in Pakistan. The PTV channels are controlled  by the government and opposition views are not given much time. The past decade has seen the emergence of several private TV channels showing news and entertainment, such as GEO TV, AAJ TV, ARY Digital, HUM, MTV Pakistan, and others. Traditionally the bulk of TV shows have been plays or soap operas, some of them critically acclaimed. Various American, European, Asian TV channels, and movies are available to a majority of the population via Cable TV. Television accounted for almost half of the advertising expenditure in Pakistan in 2002. Radio The Pakistan Broadcasting Corporation (PBC) was formed on 14 August 1947, the day of Pakistani independence. It was a direct descendant of the Indian Broadcasting Company, which later became All India Radio. At independence, Pakistan had radio stations in Dhaka, Lahore, and Peshawar. A major programme of expansion saw new stations open at Karachi and Rawalpindi in 1948, and a new broadcasting house at Karachi in 1950. This was followed by new radio stations at Hyderabad (1951), Quetta (1956), a second station at Rawalpindi (1960), and a receiving centre at Peshawar (1960). During the 1980s and 1990s, the corporation expanded its network to many cities and towns of Pakistan to provide greater service to the local people. Today, there are over a hundred radio stations due to more liberal media regulations. Cinema An indigenous movie industry exists in Pakistan and is known as â€Å"Lollywood†, as it is based in Lahore, producing over forty feature-length films a year. National Dress The national dress is Shalwar Qameez for both men and women. It consists of a long, loose fitting tunic with very baggy trousers. The dress is believed to be an amalgamation of the dresses worn by the ancient Persians, and Mughal Empire who have left their impression on the people and culture of Pakistan.[10] The men’s version consists of solid, masculine colours, and is almost always accompanied by a collar and buttons (similar to a polo shirt). Men often wear an outer waistcoat over the shalwar kameez. The women’s version almost never contains collar and buttons but is often embroidered and consists of feminine colors and may feature lace or flower patterns. In the summer, a light, cotton version is often worn, while during the winter,  a heavier, wool version is worn. The sherwani or achkan, with karakul hat is the recommended dress for male government employees and officials, as it is not specifically associated with any of the provinces. Most male government officials wear the formal black sherwani on state occasions. A large Pakistani diaspora exists in the Western world and the Middle East. Whereas Pakistanis in the United States, Canada and Australia tend to be professionals, the majority of them in the United Kingdom, Germany and Scandinavia originally came from a rural background belonging to the working class. These emigrants and their children influence Pakistan culturally and economically, keeping close ties with their roots by travelling to Pakistan and especially by returning or investing there. Cultural traditions Pakistanis have evolved an often distinct and unique set of culture, traditions and customs in the region. Shalwar Qameez is the dress commonly worn, both by men and women, and Kashmiru, etc. put and dances are distinctly unique with their own melodies, instruments, patterns and styles. Pakistani arts in metal work, tiles, furniture, rugs, designs/paintings, literature, calligraphy, and much more are diverse and renowned internationally. Pakistani architecture is unique with its infusion of Islamic, Persian, Turkish and Indigenous styles. The manners and lifestyles are guided by a blend of traditions as well as the culture. Food dishes are also attracting quite a lot of attention with its wide blend of flavours and spices. Ethnic groups The vast majority of Pakistanis are Caucasoid by race but many other distinct minority are also present. The majority of Pakistanis are of average to above average height. Pakistan is notable for having several individuals in the Guinness Book of World Records, such as Alam Channa for the tallest man in the world. Pakistanis are diverse, many possessing dark hair and eyes but light coloured eyes and light coloured hair do occur in significant portions of the population as well, notably in the North amongst the Dardic, Kalash, Burusho, Wakhi, and north western Pashtun tribes. The typical Pakistani can range from light to dark brown skin tones with a few exceptions in mountainous regions of the north. Many of the people inhabiting Pakistan’s  western regions share genetic affinities with ethnic groups in Iran, Afghanistan and Tajikistan. While the racial features of each ethnic group in Pakistan are not uniform, Chitralis and some of the Dardic tribes in the north are the most Caucasoid phenotypically, followed by the Pashtuns (also known as Pakhtuns), Kashmiris, Paharis/Potoharis, Balochis, Punjabis, and Sindhis, Muhajirs, and Seraikis. The Negroid people live along the Makran coast and are a small minority known as the Sheedi who came from East Africa in the 15th century. Panjabis, Seraiki and The Sindhis have considerable admixture and show a diverse phenotypic features representative of their multicultural history. The Mongoloid people also inhabit Pakistan are of Central Asian origin where oftentimes their racial elements are infused within the dominant Caucasoid genes of the vast majority of Pakistanis, however there are many instances in which some have retained their distinct racial characteristics. Pakistan’s genetic diversity is due to various factors including the numerous waves of migration from other regions and include Aryans mainly, in smaller amounts Greeks, Iranians, Arabs, Turks, Scythians, Afghans to name a few and also because of its geopolitical location straddling the Iranian Plateau, Central Asian, Tibetan, and South Asian genetic spheres and as a result, the phenotypic expression of its people is reflective of this diversity. Large influxes of refugees from the surrounding nations have further exacerbated this change.